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Tuesday, January 5, 2010
Multiplexes
Posted by
sai
at
9:55 AM
Multiplexes
SATHYAM CINEMAS
The Cineplex has 2380[1] seat capacity and six cinema screens, the latest of which is Serene.
In May 2005, Sathyam theatre became the first and only cinema theatre in India to utilise Texas Instruments' Digital Light Processing(DLP) technology.[2] To inaugurate the introduction of the RDX(TM) technology at the Sathyam screen, a major city-wide campaign was launched, which coincided the worldwide release of Star Wars Episode III. This became the first movie to be projected using the Digital technology.
In January 2006, Kiran Reddy , the Managing Director of Sathyam Cinemas told The Hindu that major expansion plans are in the offing.[3] The existing 6 screen complex would be expanded to accommodate 2 more screens while two new complexes - one in Kilpauk, on Poonamalee High Road and the other in Vadapalani. The Kilpauk multiplex will have 10 screens while the Vadapalani one will have 8. As for plans to build iMAX theaters, Reddy stated that their project is waiting approval.
Further, in an interview with The Hindu in September 2006, Sathyam Cinemas' Chief Operating Officer Tan Ngaronga has stated that the planned flagship multiplex will be located within the premises of the upcoming Express Estates mall on Club House Road.[4] It will have 9-10 screens. The other multiplex will be located at Poonamallee High Road. He also stated that the company has expansion plans in South India, however it will retain its Chennai base.[4]
Recently, the entire cineplex witnessed a major over-haul, which coincided with the nation-wide premiere of Spider-Man 3.[5]
Screen Capacity [6] Elite Premium Economy
1 Sathyam 948 Rs. 120 Rs. 110 Rs. 100
2 Santham 568 Rs. 120 Rs. 100
3 Serene 272 Rs. 120
4 Studio 5 148 Rs. 120 Rs. 100
5 Seasons 260 Rs. 120
6 6 Degrees 184 Rs. 120
INOX
INOX Leisure’s mission is to be the leader in the cinema exhibition industry, in every aspect right from the quality and choice of cinema to the varied services offered and eventually the highest market share.
INOX has traversed its own path by bringing in a professional and service oriented approach to the cinema exhibition sector. With strong financial backing, impeccable track record and strong corporate ethos, INOX has established a strong presence in the cinema exhibition industry in the short span of a little over four years since the opening of its first multiplex.
INOX currently operates 30 multiplexes and 109 screens in 21 cities across India, including New Delhi, Mumbai, Kolkata, Ahmedabad, Indore etc., making it the only national multiplex chain. Winner of the ‘ICICI Entertainment Retailer of the Year’ Award 2005, TAAL Multiplexer 2006 and Emerging Superbrand of the year 2006 – 2007 Award, INOX Leisure Ltd. will continue its expansion into Bhopal, Gwalior, Jabalpur, Lucknow, Hyderabad, Jodhpur, Ahmedabad, Kanpur, Mangalore, Coimbatore, Chennai, Hubli, Vijayawada, Vishakhapatnam, Faridabad, Bhubaneshwar, Kolkata, Bangalore, Nagpur, Kharagpur, Mumbai (Borivali), Vadodara and Pune.
[edit] Mergers
Its merger with CCPL (89 Cinemas), has given INOX access to an additional 9 multiplexes in West Bengal and Assam. INOX is also in an alliance with the Pantaloon Group - a partnership that provides INOX preferential access to all real estate developments, which Pantaloon takes up for its retail chain. The properties acquired through this alliance will be in addition to the properties that INOX has locked in on its own, thus exponentially increasing its reach across India.
INOX was also chosen post a nationwide tender to design, construct and operate the prestigious multiplex in Goa that hosted the International Film Festival in 2004 & 2005.
MAYAJAAL
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